Inertia wheels for film production

Product showcase landing page
A new site to promote a piece of film equipment by NODO - Inertia Wheels MAX.
Visit site:
Project Showreel

NODO Film Systems set out to

change the inefficient operating

experience and created a unique

camera controller featuring

proprietary Inertia Motors - Inertia

Wheels MAX.

view live site
view live site
View live site
Visual Design
3D Modeling & Rendering
Art Direction
client’s request

NODO Film Systems turned to Lazarev to design a promo landing page harnessing a 3D product presentation to convey the value of the Inertia Wheels MAX and highlight its selling points.



screens made during the design process


lines of code written for the final version of the web page


hours dedicated to the project


people involved in the project

3D rendering

Exhibiting product beauty
circuit board motors


Exhibiting product beauty

We designed 3D product models to showcase the premium aesthetics and technical characteristics of the Inertia Wheels MAX and shape people's mindsets about what using the product felt like.


circuit board motors

To shape people's perception of the product offering, we showed 3D models of the unique circuit board motors inside the Wheels. Complementary animations on the horizontal scroll gamify the digital experience to prolong the time spent on the website.



UX research led us down the path of delivering a balanced digital experience where interactive 3D visualizations entertain people while technical content educates and drives awareness.



Dark background with trendy gradients and straight lines convey a sense of innovation, inviting people to explore. Then the immersive content flow walks them through product features and highlights the value proposition. To ultimately delight the audience, the website serves engaging content - a blend of 3D models, animation, and horizontal scroll.

Visual Design
UX Design
Motion Design
Lottie Animation

feature highlights

Through rich interactions, 3D renders, and digestible copy, we show off the unique physical features of the Inertia Wheels MAX, drive demand, and encourage our audience to explore the product further.


We reimagined the resource center to become a hub of stories, use cases, educational articles, and videos to showcase the breadth of what's possible with the Inertia Wheels MAX.

feature highlights

Through straight composition and powerful copy, we familiarize people with the uniqueness of the Inertia Wheels MAX and inspire them to experience the product in work.

use case

To create a groundbreaking operating experience, the NODO Film Systems allowed camera operators to adjust the weight of the wheels, control mass and drag, and create different camera simulations.

operating principle

The Inertia Motors MAX combines physics principles and technology innovations to create camera-wheel interactions.

process visualization

Self-explanatory animated graphics demonstrate the interactions between a wheel and the camera and teach the audience what  effects can be created.

production details

Interactions and subtle

animations infuse the site with

personality and energy.

Editorial content and product stories are connected to bring the emotion of the brand forward and emphasize product benefits.

Contextual information

Speaking to a broad range of audience segments meant creating technical specs that give entry-level consumers just enough information and knowledgeable engineers - the ability to dive deep.

ordering options

We present several ordering options to give existing and new customers the freedom of choice and help them make informed buying decisions through in-depth offerings explanations.

Delivery status

The product delivery schedule is presented on an interactive roadmap that advances on its own as visitors scroll through the section.

Lazarev. fostered a positive engagement by delivering a navigable site that allowed users to absorb information quickly. The team led a thoughtful, efficient workflow that was always prepared for meetings.

Boyd Hobbs
NODO Film Systems